Lessons Learned From A Successful Solopreneur With Dr. Erson Religioso Of Modern Manual Therapy

Nathan Shields • November 28, 2023
Lessons learned from a successful solopreneur with dr. erson religioso of modern manual therapy

 

There is no easy route to success, especially when you are treading alone on that path. Sometimes, you get stuck or find yourself off track, but when you look at the path of other successful solopreneurs, you’ll find a treasure trail of their success. In this episode, Dr. Erson Religioso joins the Physical Therapy Owners Club podcast to share his professional journey as a successful solopreneur. As someone who has started PT clinics, continuing education courses, therapeutic tools, blogs, podcasts, etc., Dr. E shares his insights on some of the pitfalls of success as well as some of the opportunities that exist for entrepreneurs in the PT industry now. What are you waiting for? Grab your magnifying glasses, and let’s find those treasure trails of insights from Dr. E that are valuable to your path to success!

 

(This episode is taken from a Facebook Live event in the Physical Therapy Owners Club Facebook Group).

Listen to the podcast here

 

Lessons Learned From A Successful Solopreneur With Dr. Erson Religioso Of Modern Manual Therapy

I’ve got Dr. Erson Religioso. He’s the Founder of Modern Manual Therapy and Eclectic Approach , EDGE Rehab and Sports Science , a cash-based physical therapy practice, and EDGE Mobility , an eCommerce store. Thanks for joining me.

It’s great to be here.

I’ve seen your name quite a bit, whether it’s social media or emails. It’s cool to finally have you on because I’ve seen your name across the years. I’m excited to talk to you because you’ve been at a level of success and been on the other side of it. You’ve been to the top of the mountain and seen the other side. It’s appropriate to talk about stuff like this, especially with someone like you who has such a vast amount of experience, because I spend so much time talking to owners about building up their practices, doing better, and getting successful levels. There is not a lot.

We talk about what’s on the other side of success. What are some of the pitfalls and things you need to consider? For those people who are maybe a little bit more comfortable in their clinics, they’ve pulled themselves out of treatment and not involved. There are some pitfalls that you can fall into. That’s what I want to talk to you about. What are some of the things that you’ve experienced?

I left a practice that I was hired to manage shortly after completing my residency. I completed my manual therapy residency. It was the first year I graduated. I immediately went into a transitional doctorate program. It was one of the first in the nation in 1998. The term transitional doctorate wasn’t even a term back then. It was DPT. Even though it was transitioning to a DPT, what’s the difference? I don’t even understand the term. Why would they even choose that? You’re earning a degree. Why am I transitioning to it? It’s not like I didn’t complete my other degree.

After that, I expected that the place I was doing my residency would keep me on, and they didn’t. My mentor said, “The school that you graduated from has an opening for a full-time position.” I said, “I can do that. I can teach physical therapy because I’m a physical therapist.” It’s strange. If you think about all the PT professors we’ve ever had, none of them have a teaching degree. They might have an EDD or PhD in something unrelated to physical therapy. They happen to have a PhD, and there were physical therapists, which automatically means they can teach physical therapy, apparently.

I did that for a year, and I liked it. I remember the head of the program sat me down and said, “This job position was only for a year. You have to reapply for it for the new opening.” I’m like, “I didn’t know that. I thought I was hired.” I happened to be connected to people. It’s all about who you know. They’re like, “There’s a PT opening.”

I interviewed for this job without even realizing I was going to be a clinic director. Several years out, I had no clinical experience other than my residency. I’ve never run a clinic before. I have no managerial experience. It was me, a PTA, and a secretary. In this place, they’re like, “We want you to make it full-time.” It was only part-time. I did a good job. I had no business acumen or no sense of anything. I’m going to do a good job as a PT. After several years of having great outcomes, probably because of my manual therapy training, I felt like I was able to do a different job.

I started teaching some Con-Ed. By the time I left that practice, I had scaled it to myself, another PT, and a full-time PTA because the other PTA was only part-time. We’re doing well. We were also part of a chain of 13 or 14 clinics, and regularly, I did not overbook myself despite having a low reimbursement rate in Western New York. We were the only clinic in the black regularly. We had less than a 10% cancellation rate. It was all due to customer service.

One of the first lessons I learned is the patient is always right. You treat everyone like gold, but I left that practice to form my own practice about ten years into that. A guy who I’d mentored said, “I’m going to open up my own practice. I can’t afford to pay you but you can be 1099 and we’ll pay you per patient.” I had this clinic and a clinic model.

Luckily, it was only five minutes down the street. Because I had already built up a great relationship with patients and doctors, most of my patients found me, even though there was this gag order as no one told her worse and when. No one is allowed to say it. If anyone got a phone call, it’s like, “I don’t know where he went.” We treat TMJ even though they didn’t do it. They were like, “Yeah, sure. We do that. We do all the things he did.

I did well at this clinic. At that time, I developed a tool for instrument-assisted soft tissue manipulation called the EDGE Mobility Tool. I was able to source it from one of my patients, who was a local manufacturer. I got it for a good price and started selling this thing online. Initially, I thought, “I’m going to sell it locally and to patients.”

PTO Erson Religioso | Successful Solopreneur
Successful Solopreneur: I developed the Edge Mobility Tool for instrument-assisted physical soft tissue manipulation.

 

My students who helped me design it, one of the nicknames for him was Jake the Snake. It was not quite a savory character. He didn’t have a great reputation as a student. He copied the design, sold it, and approached one of the only other PTs online. I can’t say who it is, but it’s a big PT with a big following because he is one of the first pioneers online. All of a sudden, one of my students at that time was like, “Did you see that so and so reviewed the EDGE Tool? It was like a completely different name but the same exact product.” I’m like, “Who’s so and so?” They’re like, “He has a blog.” I’m like, “There are PTs who do blogs.” I started blogging.

That’s where I came up with http://www.ManualTherapist.com. I reached out to this PT. He worked for a major sports team. He was like, “I already reviewed it and got in the hands of all this staff. Some of the other PTs and athletic trainers that I know in the league wanted one. I can’t retract it.” I was like, “What are the odds of a manual therapy fellow who teaches in three fellowship programs developing this product versus some random student you’ve never heard of?” He is like, “I can probably see that.” You have credentials, but he wouldn’t retract it.

We had this two-income household. We were living in our dream house. We had another kid. I thought, “I’m going to make it so that people share my content.” This guy wouldn’t even share my content at the time. I reached out to other PTs. I was like, “This guy is a PT on Twitter. Will you share my stuff?” I realized that no one was vetting me. No one had ever heard of me. Why would anyone share my stuff? I thought, “I’m going to keep on creating content until you can’t ignore it. You will share it.”

My blog ended up blowing up because of my own hard work. I started selling a ton of these EDGE Tools. Initially, I thought, “I’m going to sell these things. I’m going to write a blog. I had all this manual therapy training. I took 70 Con-Ed courses before this. I’m trying to learn from as many gurus as possible.” My goal was to get people to continuously go back to the blog because my analogy was once you buy a hammer, you never go back to Hammer.com if the hammer lasts forever like this EDGE Tool.

It turns out that a lot of people started to be interested in my approach. It became modern manual therapy because I had learned from many gurus, like Maitlin, Mackenzie, Mulligan, David Butler, and all these people. At that time, I wanted to replace them. Arrogantly, I thought, “I didn’t want to be the next big guru.”

I applied the same principles to my practice. I got busy with that. Within 6 to 8 months, I had a month-long waiting list to get in for TMJ, which was my specialty at the time. Somewhere along the line, I started selling many EDGE Tools and a couple of other products I branded under the EDGE Mobility brands. What is selling for an extraordinary amount? What can I white label and sell it for cheaper? That was the pain point. These Graston tools are $3,000. I was selling EDGE Tools for $120,000, but it was still ten times the markup. It was great margins at that time.

The thing that happened was that I remember doing my taxes a couple of years into my practice, and my courses had taken off. I started teaching all around the world. I did my taxes and I realized the amount I made from the clinic in a year was like what I made in a quarter from teaching and my sales. It was mostly my sales. I’m like, “I’m going to step away from the clinic full-time. I’m going to go cash-based,” because I was still insurance-based at that time.

People always say, “It’s a big risk to go cash-based,” but it wasn’t for me. Honestly, it was not because, at the time, I was like, “PT could be a hobby for me.” The only reason why I wanted to continue treating is because I teach and still to this day. Even though I don’t have nearly a full-time practice, I still see patients because I don’t want to be one of those instructors who says, “This is how I treated several years ago, but I’m telling you how you should do it now because I’m up to date on the evidence, even though I don’t treat patients anymore. I still treat patients.”

The worst thing that ever happened to me was having all the success. I felt like I was invincible. These things were selling like hotcakes. I kept on rebranding things and expanding my store. Instead of only selling on Amazon, I made a Shopify store. I put all my courses on there. People started copying my tools. Within two months, China had copied my tool. It was selling for $30 on Amazon. It’s a little bit more than what I would have paid for it in a crazy margin, which is what they do for everything now. They sometimes make pennies on the dollar. They end up selling millions of them. It costs them less than a penny to make but they still make a profit.

The two strikes were that my blog, which was getting something like 10,000 hits a day. Within a week, I lost all the organic reach. Everyone did somewhere around the time. Facebook made a decision to say, “We’ve been generous with our organic reach. You got to pay and boost it to get organic reach.” When I had 30,000 Facebook followers and posted a link with a picture on it, I would get 200,000 reach.

It was easy for me to sell things. If I put a video with subtitles, graphics, and a catchy thumbnail and boost it for $200, I might get 300 people to see it. It’s nuts. All of this happened. I saw my Amazon profits go. I’m like, “What happened?” My reach also dropped like that so I had to hustle. I had a couple more kids between that time. It’s not like things got any cheaper. We homeschool so we pay for all our supplies and everything.

The worst thing that ever happened to me was being complacent because I was successful. I didn’t have to run many ads. I had to teach myself how to market and write a good email copy. Before I could send out an email, I would fill up a course like that. I’d send out one email. Because I had so much Facebook reach, people would come to my courses.

It’s a different time now in the economy. It’s easy to get things for cheap of somebody knockoffs of whatever you want. The thing I learned the most was you can’t rest on your laurels. When you retain a certain level of success, it doesn’t mean you can sit back unless you’re happy and successful, like Jeff Bezos. Someone like that could probably rest on their laurels. They can retire and live comfortably. I still had 20 or 30 years ahead of me at that time.


You can't just rest on your laurels. When you retain a certain level of success, it doesn't mean that you can just sit back.
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What would you have done differently?

I would’ve looked at the market. I would’ve done more of a SWOT analysis or something like that. I would’ve looked more at what my competitors were doing.

You’re assessing the threats that might be out there. You’re looking ahead a little more.

I still remember that certain things were like, “That’s weird.” I remember my manufacturer, who’s my neighbor, who worked for the manufacturer. He’s like, “You’re making a killing on these things. Someday, they won’t be as popular.” I’m like, “What do you mean?” I naively thought, “I would have the same level of success or keep on growing organically without having to do anything.”

Someone brought it to your attention, but you blew them off because you couldn’t see.

It was still at the height of it. He said that it’s going to happen to every product or brand. I decided to do more than blogging. I focused on every social media channel. I launched a podcast. The podcast was popular. It was one of the first long-form interview-type podcasts. It was Therapy Insiders. It was me and Gene Shirokobrod. We had many great people on like Greg Cook, Kelly Starrett, Chad Cook, and people from Evidence in Motion. You and I in this space is another PT podcast but part of the PT podcast network. That’s why I did that. I want to join up with other like-minded folks like you who have a business and are PT entrepreneurs.

I try to look up for what are the trends. What are the products that people want to see? What are different ways that I can solve problems for either patients or courses I’m launching? I’m working with different online services like AI-based soap note providers. I’ve gotten on the board of a couple of companies. I do a lot of business and clinical mentoring. It is diversified instead of doing only live courses and relying on sales.

PTO Erson Religioso | Successful Solopreneur
Successful Solopreneur: I do a lot of business and clinical mentoring. He diversified instead of just doing live courses and relying on sales.

 

I can certainly apply any of these things to scaling my practice. With all of the marketing and the social media and stuff, I learned to turn cold leads into warm leads and funnel them into your business. I can do that in my practice. The thing is when I started that other clinic within a clinic, not only was I doing that 40 hours a week, but I was also teaching it to PT schools and working as a clinical peer reviewer part-time because I needed to have additional income before the practice took off.

I was working 3 or 4 jobs and 50, 60, to 70 hours a week sometimes. I went to have almost every meal with my family. That’s a hard thing to give up. I’m somewhere in between there where I’m not with my family 100% of the time, working from home and seeing patients sporadically. I’m still seeing patients sporadically, but I have to work a little bit more out of the house.

As I listen to many things that you’re doing, a lot of them are dependent. Looking back, would it have benefited you to bring on some assistant second person so there was another person to allow you to focus on some things?

I often thought about that. There was a guy who I was mentoring also in fellowship. He had a lot of great business sense and advice. My goal at that time was to ride out the three owners of this main company and buy this clinic because I would’ve made it my clinic. He’s like, “If you try to buy a clinic like this, they’re going to figure the amount of revenue plus five years and all the tables need to be reupholstered. The equipment and gym are old. It’s not going to be worth it at all.”

He was the reason why I left that place and opened my own practice, but my only overhead was I didn’t even have rent. It was the amount they took per patient, and they paid me a cut of that patient. It was great. I recommend that as a model, but that guy also told me, “You’ll start earning money when you hire a couple of PTs, and then you could open up another practice.”

In the back of my mind, I’m at the tail end of my career now. People don’t realize how old I am. I think they’re always surprised to hear that I’m close to 50. That’s not to say that I don’t have several years left in me, but I don’t want to open up a chain of clinics now, especially because I love tech. There were times when I wanted to hire people, but I wanted to do it more for my courses.

I have a bunch of people who are 1099 to teach under my brand. There’s a BFR and a nutrition instructor. They’re all under an eclectic approach but it’s like a modern nutritional rehab and strength training. I have that, but these guys all have full-time jobs. They don’t quite heavily promote. One of them is a full-time PT professor. One of them is a full-time PT practice. They don’t hustle to promote their course as much as I do because the course is my thing versus theirs is like a bonus. I’ve always been not a team player in that respect. It turns out I could do everything that I needed to do. I edit all my podcasts. I do all my video editing and websites. If I have difficulty doing something with my website, I look up how to code it. I’ll go into the HTML and code it myself.

You’re the opposite of me. I have no desire to do any of that.

I get that. I think it’s fun or I like that problem-solving. I can’t hang a picture up straight. We all have our weaknesses.

I’m the opposite and I don’t want to learn how to do social marketing. I hate writing so I don’t want to do a blog. That’s why I love transcription for the show.

I see you have that transcription.

I hired out the production and the posting of the show to the website and all the outlets because I didn’t want to figure all that out. I want to focus on other things.

We all have our focus.

What are you doing now based on what you’ve learned? You’ve been to the mountaintop. You’ve seen some success and the other side. What are you doing now to help yourself not fall into some of those pitfalls again?

My course attendance has been down. It was another thing where I used to be able to fill courses easily. I don’t even know what it is. I talked to other practitioners who I know who aren’t like McKenzie Institute. They are a smaller company like me, even if it’s a couple of employees. I’m like, “Are you guys having trouble filling courses?” They were like, “Yeah, we also are.”

I’m trying to focus a little bit more on building better funnels for that or maybe doing mini-courses. I’m also launching products for patients. Most of my stuff has been B2B, but I partnered with a company called Curv. Initially, they tried to launch as a telehealth platform. Even though they still have a HIPAA-compliant telehealth platform with messaging and a full exercise library, they couldn’t get people to jump on. They thought it was like, “If we build it, they will come.”

Every PT who signed up was like, “Where are the patients?” They’re like, “You have to bring your own patients.” They weren’t going to give you patients. Who wouldn’t do it? There are no drawbacks to this platform. If there’s any platform that’s out there like that, everyone would be on it. It’s like free patients for you. They switched it to a service model. You pay a monthly fee. You can still get the HIPAA-compliant stuff, but now they make it to the NEPT or coach or nutritionist who can sell packages.

I’m still one of their ambassadors. I’m going to start launching products for patients based on exercises and 3 or 4 live visits or asynchronous visits because they could be asynchronous. It’s an easy way to do RTM, which I think is big in PT now. I’m finishing up shooting programs for that. I’m trying to be more proactive about repeatedly finding new hosts for my courses and doing more grassroots marketing as opposed to sending out a couple of emails and Facebook ads and expecting it to fill up.

To leverage some of your past experience, you went from an insurance-based model to a cash-based model. You have been successful in doing so. What would you tell some of those clinic owners out there considering doing the same thing? I’ve had a few episodes in the past year where we focused on dropping contracts, especially the poorer-paying ones that aren’t covering expenses for the benefit of increasing your average reimbursement rate. Some people are considering dropping contracts altogether. What advice would you give to them based on your experience?

I’m trying to niche out a little bit more than TMJ, headaches, and chronic pain. Part of my advice for anyone who wants to go cash-based is there’s a market for that. If you are in a less-than-affluent area, you might not be able to charge as much as someone who’s in Manhattan or around Wall Street. I know people who charge $500 an hour, and they can barely cover their rent for the room because the rent is high. There’s a market for that. The more you niche out, the more you’ll find that. You can’t be a master of all trades. You have to solve a problem of a certain population.


You can't be a master of all trades. You have to find a solution to a problem of a certain population.
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Even for those people who are dropping contracts, one of the first steps is to figure out where your strengths lie. You can promote those to your community, past patients, and current patients. There’s a reason why we stand out from the other clinics in town and it’s because of X, Y, and Z. I can see where you’d have to take that to another level if you’re going to drop insurance altogether. You’re not going to be able to rely a lot on the physician referral base. There’s going to be a lot of word of mouth, social media, and direct-to-consumer marketing that you might not be used to if you’re going strictly insurance-based like you were.

My advice is if you don’t necessarily get into a cash-based model and start dropping your contracts, you should have some diversified offerings, whether it’s products or courses. I’ve seen PTs on LinkedIn. They’re like, “Why don’t we do StretchLabs even though it goes against everything we believe in? What’s the harm in having a stretch class?” The PT said, “I would pay another PT for some manual therapy but I can’t pay a PT for it. I got to go to a chiro because every PT is like, ‘No, we got to set these goals and make you independent.’” If I’m willing to pay for it, who cares? What’s the harm in it?


Even if you don't necessarily get into the cash-based model and start dropping your contracts, you should have diversified offerings like products or courses.
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There’s so much that we could do that we don’t do. We gave it up. We should be doing StretchLabs or even manipulation. It’s stretch plus manipulation. If you want and it makes you feel better, show them a couple of exercises. If you want to have monthly recurring revenue, you can have courses like that where you don’t have to discharge a patient.

PTO Erson Religioso | Successful Solopreneur
Successful Solopreneur: If you want a monthly recurring revenue, you can have courses where you don’t have to discharge a patient.

 

What you bring to the table is a lot of stuff that’s out of the box. It’s not the traditional story that most of my guests have in terms of, like, “I started a clinic. I had some difficulty. I got some coaching. Things turned around for the better.” Your story is all over the place compared to most of the audience.

As I’m hearing myself tell this, I’m like, “This is unfocused.”

You have a ton of ideas that you’re not addressing. It sounds like your mind thinks that way. Did you already express them? What are some of the trends you’re seeing in physical therapy that are opportunistic or that we could consider opportunities? Long COVID being one. The StretchLab concept is another. Are there other opportunities that you see that maybe physical therapists should consider that they’re not fulfilling out there?

I’ve seen it at a couple of clinics, but they were mostly cash-based, or at least minimally out of network, but have a recovery area. I’ve gotten it into everything from cold showers to ice baths. Are you listening to Huberman Lab?

Yeah.Iif you watch Tim Ferriss or some of those guys, you’re going to find Huberman.

All these guys are doing the same health hacks. I remember listening to someone on YouTube. They’re like, “If I want to be an entrepreneur, I got to be a millionaire first to do all these health things they do.” What Huberman was talking about was his cold plunge. It’s $4,000. I’m like, “I don’t know if I can buy that for the house, but if I got it for the clinic, it’s a business expense. Do I want to clean up after patients?” This is where I need to hire someone now. A new room opened in my facility. I thought, “I’ll put a bunch of infrared sauna mats in there and a cold plunge.” People are paying for shoots.

Is it the cryotherapy stuff?

I don’t even know what it’s shooting, but they say it gets cold and fast. It seems like that would freeze your arm off. You would fall off like you’re that terminator.

We used to do that in school. We were taught about difluoromethane and sprays. It’s similar.

This stuff is going to be illegal.

It’s black markets.

I don’t know what makes this better for the environment. I don’t know what’s coming out of this thing. It seems like it would blow a hole in the ozone layer. There are many opportunities for PTs that even lay people have opened up shop. These people don’t have Doctorate degrees or are not even clinicians. People are paying them. They keep on going back. You do that and you have some products. Everyone is selling CBD or supplements. It is something that keeps people coming in.

They happen to hurt themselves. All of a sudden, you can do traditional PT. You could have something that pretty much pays for itself. I looked into getting a plunge or a whole cryotherapy chamber. They have cryotherapy trailers you can rent out. I’m like, “I drive that thing around. People pay to freeze themselves all day, and it pays for itself in several months.

Take that trailer to a marathon and park it at the end line. There are opportunities out there. Have you ever worked in the concussion space?

I haven’t. There were only a couple of people in my last podcast who were concussion experts, who also made me realize that I was no concussion expert. The way they were talking made me realize why I failed every major concussion patient and why they never got better. I thought I could do it all myself. They needed this whole multidisciplinary team. I think I could be part of that multidisciplinary team, but I certainly couldn’t do it all myself.

Based on your experience, you’ve seen so much from a different angle than what I’ve seen in the physical therapy world as a profession. What are some of the things that you wish the physical therapy profession would consider? Where do you think some of the opportunities are? Have we already expressed those? Are there still some concerns you’ve seen?

There are a couple of other things they should consider. Somehow, we have to get off our asses and put more into the APTA, or the APTA should have some mandatory membership. People are always like, “Physicians’ lobbies are much more powerful than ours and everything.” They make more money, but they have mandatory membership. It may or may not be true now, but I know I heard that a long time ago. I don’t know how many percentages of PTs don’t belong to the APTA.

We complain about things, and we want them to change, but we don’t put our money where our mouth is. We expect it to change without having to do anything. That’s part of it, but I also think that the law has to catch up to what we can do. The one good thing about the lockdowns was that telehealth is we’re looked the other way. Everyone should do telehealth because it was the only thing that was available. I thought, “This is going to be a turning point. I’m going to be able to do telehealth without being part of the PT Compact.” I’ve been doing telehealth since before telehealth was a term. I have to call it health because it’s not physical therapy. All of a sudden, I’m doing it with someone out of New York State.


The law has to catch up to what PTs do.
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The PT Compact is only 25 states or 30 states at this point. It’s not huge. It’s not as big as it should be. I also find that strange because you meet with a physician anywhere. They have this Universal Practice Act. I don’t know what it’s like in Alaska, but I always say it’s strange. She was like, “We don’t even have a Universal Practice Act.” I can do thrust manipulation in New York if I do thrust manipulation in Pennsylvania, or even if I teach it, I have to call it grade-five mobilization. I can’t do needling in New York, but I used to be licensed in Texas. I used to fly down there and do needling.

One of the things is we need to realize that we are doctors now. What I like about the cash-base PT mentality is you have to think you’re a rockstar because you are a rockstar. There’s no MD who says, “I’m a doctor, but call me Erson.” One percent of doctors say that versus 99% of PTs say that. You get this doctorate and you have loans, but you are like, “Whatever.”

The opportunity for telehealth is we could coach many people. There’s already research behind telehealth. There’s research that shows that PT works virtually. That’s why I partner with companies like Curv. I’ve reached out to other companies like Sword Health. There are a lot of other companies that are out there that are trying to do that in the PT space. I’ve tried to reach out to them all and see how we can help each other.

PTO Erson Religioso | Successful Solopreneur
Successful Solopreneur: With telehealth, we could coach so many people.

 

Thank you so much for taking the time to be on the show and share your experience with us. Anything else you want to add?

If you want to follow me and you think it’s interesting, and you’re looking for a way to level up your employee’s clinical practice, all my eclectic approach courses are either online or live. I’m always looking for hosts. We are approved in 42 states for PT and PTA, and all 50 for ATC. I do online clinical mentoring. You can follow me at Modern Manual Therapy on Facebook, Instagram , and YouTube. I’m also on LinkedIn. My podcast is Untold Physio Stories , which is the perfect commute podcast because it’s a 10 to 15-minute story about interesting cases or someone’s origin story about how they went from maybe a clinic owner or home care to multiple clinic owner to business coach.

Don’t forget the PT Podcast Network that I joined. There’s a lot of good PT podcasts.

It’s not even part of my outro yet. I’m not even used to saying it yet. I’m going to put it at the beginning of my podcast before the intro music. Untold Physio Stories is part of the PT Podcast Network. Check it out at PTPodcastNetwork.com. You have to do that.

Thanks for joining, Erson. I appreciate it.

Thanks for having me on, Nathan. Have a good day.

 

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About Dr. Erson Religioso

PTO Erson Religioso | Successful SolopreneurDr. Erson Religioso III, DPT, MS, MTC, CertMDT, CFC, CertMST, CNPT, FAAOMPT, is a fellowship trained cash based PT practice owner, entrepreneur, blogger, and sought after lecturer in the topic of Modern Manual Therapy. He has a #CashPT Practice in the Buffalo, NY area, EDGE Rehab and Sport Science, where he specializes in TMD, headaches, spinal care, runners, gymnasts, and chronic pain. His focus is seeing the patient as little as possible, and empowering them with education, self assessment and treatment strategies.

Erson has been PT faculty of local Buffalo PT Schools, including D’Youville College, Daemen College, and SUNY Buffalo.

He also developed a line of manual therapy, mobility, fitness, strength, and rehab products along with pain science education materials at EDGE Mobility System.

Modern Manual Therapy – The Eclectic Approach is Dr. Religioso’s line of seminars for clinicians that are taught online and in live venues around the world. Seminars topics include Manual Therapy, Patient Education, Blood Flow Restriction Therapy/Training, Barbell Therapy, and Nutrition for Clinicians.

Dr. E is now offering his services as both an online clinical mentor to clinicians at Modern Rehab Mastery, traveling OMPT Fellowship mentor, online patient consultations, and online business and social media consultation. He also has a popular podcast, Untold Physio Stories.

Additionally, Dr. E is on the Expert Review Board for Sleep Junkie, a Clinical Mentor for Activcore, ambassador for Curv Health and Immergo Labs.

Erson is a family man, married to the best woman in the world, and currently has 6 beautiful children. He enjoys rock climbing and working out with his kids, camping in their RV and hiking. He is also a huge tech geek and loves classic Marvel, Star Wars, and Star Trek. If you see Dr. E out and about, or at a seminar, ask him to grab a beer or coffee and talk about shop or anything!

 

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