The Practice Owner Journey
Staging Your Business: “Get Busy, Get Organized, Get Your Team, Get To Scale”
When you start your coaching program, you will be introduced to the foundational stages outlined below. Whether you're just starting your practice or are ready to scale up, our stage provides a structured path that caters to every stage of your business growth.
It's common for clinics to exhibit characteristics of multiple stages simultaneously, so we emphasize thinking of your business as a clinic within a
lifecycle. You and your coach will collaboratively identify your specific stage and match you to the
best peer group for you.
Are You a Stage 1 Clinic?
"Getting Busy"
At this stage, you are fully devoted to patient care, operating a small and economically efficient clinic with a team size ranging from 1 to 3. Your dedication to patient care remains paramount despite the initial challenges of trust, high anxiety, lack of business know-how, and the struggle to attract new patients.
Your Commitment to Success as a Practice Owner
To transition from a scarcity mindset to one of growth and opportunity, we help you strategically remove yourself from direct patient treatment for at least 8 hours per week. This shift allows you to focus on essential business operations, including:
- Mindset and Habit Development: Introduction to new ways of thinking and acting that foster business growth and personal well-being.
- Time and Attention Management: Learn to manage your time effectively to reduce overwhelm and increase productivity.
- Marketing and Sales: Implement our 4 Bucket Marketing Plan to attract and retain more patients, enhancing front desk sales and efficiency.
What You Can Expect from Your Efforts:
By following our tailored approach, you can expect:
- Decreased Anxiety and a Sense of Control: Gain clarity and confidence in your ability to manage and grow your practice.
- Predictable Profitability: Achieve financial goals with a clear return on investment, increasing your gross income to $33,333 - $60,000 monthly.
- High Patient Satisfaction: Create a practice environment where patients are not only treated well but are enthusiastic about spreading the word.
Next Steps: Preparing for Growth
As you implement these changes, you'll be preparing to expand your team and enhance your operational capacity, setting the stage for the next level of your business journey.
Are You a Stage 2 Clinic?
"Getting Organized"
Congrats! You are now busy! You are now managing a growing team of 4-6 members and facing the complexities of increasing responsibilities. Your clinic is now generating between $400K and $720K annually, but the operational challenges and financial fluctuations can lead to high stress and long hours.
Streamlining Operations and Enhancing Leadership
To regain control and reduce the chaos, we focus on:
- Strategic Delegation: Removing yourself from direct treatment for at least 12 hours per week to focus on managing and growing your business.
- Clear Business Vision: Establishing and communicating a clear vision, purpose, and values to guide your operations.
- Systemization: Introducing effective practice management systems and SOPs to streamline processes.
Achieving Stability and Work-Life Balance
Implement these strategies to experience:
- Increased Income with Less Effort: Elevate your gross income to $60,000 - $83,333 monthly while reducing work hours.
- Financial Stability:
Achieve predictability in your finances, allowing for personal and business growth.
- Improved Quality of Life: Gain more time for yourself and your family as your business runs more efficiently.
Prepare for the Next Level:
As systems improve and stress decreases, you'll be in a position to promote or hire a Clinical Director, paving the way for further expansion and success in your practice.
Are You a Stage 3 Clinic?
"Get Your Team"
Stepping Up as a Strategic Leader
In this stage, you transition from hands-on management to strategic leadership, operating a clinic with 7-10 team members and generating $720K to $1M annually. The focus shifts towards building a leadership team capable of running the clinic efficiently without your constant involvement.
Developing a Robust Leadership Framework
Key areas of focus include:
- Leadership Development: Enhance your leadership skills to effectively guide your team and handle complex organizational dynamics.
- Advanced Recruitment and Retention Strategies: Master the art of recruiting and retaining top talent, ensuring a motivated and skilled team.
- Cultural Cohesion: Cultivate a company culture that aligns with your vision and values, making your clinic a desirable place to work.
Achieving Operational Excellence
Implement these strategies to experience:
- Autonomous Leadership Team: Develop a leadership team that can operate the clinic with minimal input from you, allowing you to focus on broader business opportunities.
- Flexible Clinical Involvement: Transition to treating patients only by choice, not necessity, providing you with more personal freedom.
- Preparation for Expansion: Set the stage for opening additional locations, with a team that supports and drives your vision forward.
Next Steps: Scaling & Freedom
By mastering these elements, you prepare to significantly increase your income and impact, moving towards operating multiple clinics and becoming a regional leader.
Are You a Stage 4 Clinic?
"Get To Scale"
As a PPO Club CEO, you lead a team of 12 or more, with your business generating over $1.2 million annually. At this pinnacle stage, you're primed to expand your reach and impact on a larger scale.
Strategic Growth and Leadership Excellence
Focus areas for a CEO ready to scale include:
- Advanced Strategic Planning: Utilize predictive forecasting and annual strategic plans to steer your business toward future successes.
- Emotional Intelligence and Coaching: Deepen your leadership capabilities through emotional intelligence and advanced coaching techniques.
- Infrastructure for Expansion: Develop and refine processes for opening new clinics and expanding into new markets with a playbook that ensures consistency and quality.
Sustainable Success and Personal Freedom
Achievements and benefits at this level:
- Operational Independence: The ability to manage your business remotely or even while on vacation, ensuring you have the freedom to enjoy life outside of work.
- Preparation for Multi-Site Operations: Set the framework for opening multiple new locations, with strategic financial and partnership plans to support sustainable growth.
This stage focuses on leveraging your established foundation to create a lasting legacy and drive significant business expansion.
Next Steps: Join Our Facebook Group and Connect With Other Physical Therapy Owners
Get to where you want to be in your practice, faster.
Working with a coach who’s been in your shoes is the easiest way to reach your goals… and avoid all the pitfalls along the way.