Once you’ve defined where you lie on the Practice Owner Journey, you and your coach will focus on developing a personalized plan to address and resolve the key issues preventing your business from advancing to the next stage. This tailored approach identifies and strategically tackles your clinic's top bottlenecks.
Engagement with Your Coach
Building your practice’s strategic & operational plan begins with you and your coach outlining the initial steps and setting the tone for your development. This personalized coaching is instrumental in guiding you through the nuances of your practice's challenges. Below is an outline of how the planning stage works.
Comprehensive Assessments
Understanding your unique business landscape is crucial. Our comprehensive assessments evaluate your business acumen, personal traits, marketing, sales, finances, and leadership. This helps us identify strengths and areas for improvement, ensuring our plan addresses challenges and supports growth. With these insights, we guide you towards a more efficient, profitable, and fulfilling practice.
Owner IQ: Evaluates your business acumen and strategic thinking.
Personality Assessments: This helps in understanding how your personal traits impact your business decisions.
Marketing Assessments: Analyze your current marketing strategies and their effectiveness.
Sales Assessments: Review your sales processes and identify areas for improvement.
Finance Assessment: Provides a detailed review of your financial health and practices.
Leadership Assessments: Assess your leadership style and its influence on your team.
These assessments provide deep insights into your personal and business operations, enabling us to build a plan that addresses immediate issues and sets a foundation for sustained growth. By understanding where you stand, we can more effectively guide you toward achieving a more efficient, profitable, and fulfilling practice.
Identifying Bottlenecks in Your Core Business Functions
During the planning phase of our four-step process, identifying and addressing bottlenecks in your practice become a primary focus. Bottlenecks are obstacles that limit a business's efficiency and growth. For practice owners, common bottlenecks often arise in marketing, sales, clinical efficiency, and finance.
Marketing
A frequent bottleneck is inadequate patient inflow due to ineffective or insufficient marketing strategies. This can include poor online visibility, failure to communicate value effectively, or not targeting the right demographics.
Sales
Bottlenecks in sales often occur due to a lack of streamlined processes for patient intake and conversion. Inefficiencies in scheduling, follow-ups, or unclear treatment plans can lead to lost opportunities for securing new patients.
Clinical Efficiency
Common issues include underutilization of therapy staff, excessive paperwork, and patient scheduling conflicts. These reduce the time therapists spend on patient care and lower overall clinic productivity.
Finance and Accounting
Financial bottlenecks might include inconsistent cash flow management, poor budgeting, or inadequate financial tracking and reporting systems that hinder effective decision-making.
Addressing these bottlenecks involves thorough assessment and strategic planning to implement more effective systems and practices, leading to improved clinic performance and growth. Together with your coach, you will:
Assess and Diagnose Bottlenecks
Utilize assessments to pinpoint specific issues in marketing, sales, clinical efficiency, and finance.
Strategic Planning
Develop a customized action plan based on the assessments to address these bottlenecks.
Three Pillars
Implement the strategies through the three pillars of Education (THE VAULT), Community (group meetings and Slack), and Coaching (one-on-one mentorship), ensuring each solution is effectively put into practice.
This collaborative approach ensures that each plan is tailored to your clinic's needs, leading to sustainable improvements and growth.
Get to where you want to be in your practice, faster.
Working with a coach who’s been in your shoes is the easiest way to reach your goals… and avoid all the pitfalls along the way.