How A Strategic And Professional Brand, Website, And Marketing Strategy Elevates Your Clinic With Corey Hiben

How A Strategic And Professional Brand, Website, And Marketing Strategy Elevates Your Clinic With Corey Hiben

Why Marketing Matters In Private Practice


I have got my friend  Corey Hiben, OT, joining me. He is the Founder of  Andro Brands, which specializes in branding and marketing for healthcare providers, especially physical therapists, and being an OT himself, helps OTs as well. He also has another podcast, so he's a podcast brother of  The Health Business Builder Show where you can learn all about building your business as a healthcare provider. Thanks for joining me, Corey. I appreciate it.

Podcast brother, I like that. I got to start using that on my other podcast friends. That's clever.

We are brothers in arms here. It's not like everybody has a podcast.

I think everybody tries to have a podcast, but very rarely do they succeed.

Thanks for joining me. It's great to have you on. I'm excited about talking about marketing. It's a pain point of mine. I hate marketing. I'm not good at selling myself. It's something I'm trying to improve on. I'm glad to have experts like you come on and talk about how to do it right.

I appreciate that. I heard something that has a lot of truth to it. That is if your business is making less than $3 million a year, you should be marketing at least four hours a day, every day because nobody knows you exist. Nobody cares that you exist, and they have no reason to care that you exist if you are not telling people and no one's going to know.

That's a great benchmark. I love that.

It's true. Even to the point of what we were talking about before we started the talk about branding, it takes that much work, energy, and time to build a strong and sustainable brand that can continue to sell itself. Until that happens, that's where marketing is. If you are not consistently marketing, especially as a practice owner, you are going to be stuck in the cycle of feast and famine where it's like, I market, I get patients, I got to market again, I get patients. If you are consistent on the marketing piece day in and day out, that'll save you a lot of pain down the road.

I noticed that I would experience that. It wasn't until I invested in someone to do the marketing for me that things started smoothing out because I recognized I was not the best marketer. I was not the best face for my clinic. Even though I had physician relationships I was able to procure those and we did grow because of what marketing I did, once I got someone to do the marketing for me who enjoyed going to doctor's offices and enjoyed putting together marketing materials, things improved and smoothed out. She could push and run and be okay with it. Whereas, for me, it was an energy drain.

That's true for most practitioners. Even as an OT myself, most of us for the most part get into it because we enjoy the practice side. We want to help people, we want to serve people but in order to run a business, you need sales and marketing. Oftentimes, if you can and if you are in a position to do so, that might be the first thing to get off your plate because cashflow is everything to a business. If you can have somebody else do that and you can focus on providing good care and running the business, that might be a better position for you.

Did you see this on the OT side? I see some of the comments in our Facebook group and in other groups as well. If we provide great service, then that should speak for itself. I'm thinking that's so myopic or so narcissistic that everybody should recognize how amazing I am. Did you see any of that on the OT side?

Yeah, and it only lasts so long because what happens for most practitioners, PT or OT alike, is that you tap into your immediate network, which will always be your best form of initial contacts. It's like your warm contacts, your contact list, the people that follow you on social media, maybe old emails that you have. Once you deplete those people and you've provided them, or if you connected with all these people, it's like, what do you do next? That doesn't mean there shouldn't be a referral strategy. Without question, there should always be some form of referral strategy.

I wrote a whole newsletter on this topic about how important it is to incentivize, not with discounts, but there are many ways to consider incentivization but that's a whole other rabbit hole we don't have to get into right now. In terms of the practitioner side of things, it's like you need other forms of generating these leads that are outside of your initial network, and that's where other forms of marketing come into play, whether it's creating content, running ads, or cold outreach strategies. There are four ways to do it, but you need other outlets for sure.

Corey’s Origin Story And Career Journey

You've already shared some great information thus far, but to get us started in the conversation, take me back to your experience as an OT and what some of the pain points were around marketing that you experienced that you had to deal with that eventually led you to start this marketing, branding, and website development company so you can address the same pain points that other owners are experiencing. Where did this come from? What were you experiencing that led you down that path?

I was working in an outpatient orthopedic clinic. A big part of my position and a big reason that the company even hired me in the first place was because they knew that I had a little bit of marketing experience going into the position. A big part of it was building the caseload and getting people into the clinic. If I'm honest, I was horrible at it. I didn't have any idea what I was doing.

You had more than the owners did. You had more experience than they did. That's all.

I had hustle, grit, and a desire to become better, build the business, get more patients, and do that, but from a skill standpoint, it was zero. I honestly didn't, for the most part. A lot of it came from the pains of trying to figure it out on my own. I would go to local gyms and network with gym owners. I would send gift baskets to people, and I would write handwritten letters to doctors thanking them for referrals. At one point, I snuck into a hospital where there were other physicians, and I could walk the hallways and meet and greet with some of the physicians and hope that they would refer me to new patients. I don't recommend anybody do that.

You have to have clearance to do that.

I was trying everything I could, and none of it was working. I couldn't figure out why. To be frank, if I were to go back and talk to my younger self and give myself advice at that moment when I was trying to figure out how to get more patients into the door, the problem was that I was taking a shotgun approach as opposed to a sniper approach.

I was doing all of the things. None of them with any systems and none of them with any processes. One day, I'd write letters. Another day, I would send a bunch of emails. It was all over the place, and then I wondered why none of it worked. It's pretty obvious why none of it worked. It is because I was very scattered. There were no systems or processes around it.

Eventually, I figured some of this stuff out on my own in terms of narrowing in on one specific thing and getting good at it before jumping to the next thing and then, also through this process, that more patients in the door, and here's the crazy thing that happened. I also eventually realized that I don't like the patient care side of things so much more like the business and marketing side of things. At some point, I decided that was the route to go.

I got fired during COVID, which was a blessing in disguise. That was the first initial point of maybe I should be doing something outside of patient care and practitioner care. My first business technically was website design and development for health professionals. That was the start of the business. I'm glad that I made the decision. I'm glad that I had the experience as a practitioner. I understand the healthcare industry very well, especially from working in it. I'm way better at the marketing side of things than I am at the patient care side of things for sure.

Thanks for sharing your experience. It's cool to see how that came about and how that came to fruition because you are like me. If I had had my dream scenario, even a few years after coming out of PT school, it would have been I would treat patients for the rest of my life. As I get this exposure to other things and business ownership, I get the entrepreneurial/small business bug. I'm like, "I don't want to see another patient. I want to work on this stuff. This is exciting." I have never dreamed of that. It's cool that you followed that path.

I had no idea. From all the years through school, my vision was, "I'm going to be a practitioner for all my life and I'm going to eventually retire doing this." As life happens, it's like, "No. Other plans for you."

How Corey Works With Different Client Types

As you are working with clients, they come to you, they want some website development help, they want marketing help, they want to refresh their brand. Where do you start with them? I'm assuming you're not sitting them down and saying, "You are taking a shotgun approach," because most people are. They are trying this or trying that and never doing anything consistently and not following up on what the returns are for their efforts. Where do you start with them, or where do you see the major faux pas happening in the people that you work with?

I would say that there are probably 2 or 3 clients, depending upon what stage they are at, that come to me. The first one is maybe a brand-new practitioner. Brand new practitioners' general scope of thinking is that they need a website to get leads. Unfortunately, we get to have a fun conversation that it's like, "Probably not. You probably don't need a website more often than not, especially if you are starting a business."

If you are starting your practice or your business, and you're making those initial steps, the only thing that you need are patients, and the best way to get those patients is you tap into your immediate network. People who already know you for whatever reason and have some reason to listen or care about you are the people that you should be talking to.

To give people numbers around it is helpful too. When I ask people, I'm like, "How many patients do you even think you want to see or could see in a week?" They are like, "I don't know, maybe 20 or 30," because they are probably cash-based and they are probably trying to charge a pretty decent price for it. It's like, "You don't think you know maybe twenty people at this moment that you can connect with and maybe potentially help?"

That brings people down a little bit. "Maybe I don't need to do all these other branding website things." When I first started my agency, I made the mistake of taking on clients like that, and then when they didn't get a bunch of leads from their website because they had no traffic and they had no content and nothing ever came from it, it didn't turn out well for them. I felt bad because they weren't getting leads and they didn't get the leads that they wanted and it didn't work out well.

When you are in the earlier stages, it's honestly probably not that important. There are exceptions. If you already have a bunch of traffic or you've built up a very strong social media presence and we have traffic to drive, that's a different conversation. The other type of patient that comes to me, which is way better, is somebody who knows their target market. They probably have a decent amount of patients under their belt. They may have a DIY website or branding to get something out there because they wanted to make sure they had a website and branding so that if somebody did find them online, they could get a new patient.

They come to somebody like me or our team, and they are like, "We did this ourselves. We recognize it's not up to standard. We need a lot of help with this because we realize we need an expert in this position.” They come to us in terms of doing a full rebrand, design, and development, and to make sure they are in the right position.

To give an example, I had a client who is more or less a general practitioner or PT in the Knoxville area. They came to us. We rebranded them so that they are very positioned to help runners specifically, and we did all the branding, the designing, the wording, the messaging, and everything around that. He's creating content around that. Now he's getting new clients that are specifically runners with injuries looking for PT, and that didn't happen though until he figured out that was a good person for him to be serving. A lot of people don't know that earlier on in their practices.

I would say the third type of person that comes to us is they have multiple locations. For example, I had somebody come to me from north of LA. Their practices are all fine. They have about four and opening their fifth location in California. Similar scenario where they probably have a little bit of a DIY. They have some social presence but they know that it's not up to par in terms of being able to grow and expand their business. We step in, do all the rebranding, designing, development, and position them in the market. A very similar scenario. Those are probably the three most common types of people. The biggest mistake that they will run into depends on where they are at in their business.

It's interesting what you said about the first class of clients that you work with and with the new providers. I would fall into the line of thinking that if you don't have a website, you don't exist. The first thing, if you were to get a referral outside of your network of those people who know, like, and trust you already, that's probably the first place they are going to go is to try to find you on the web. Especially if it's a physician referral, they are going to be like, “Do you exist if you don't have a website?” I do have a friend who in rural New Mexico existed and was hugely successful without a website for several years. She got one, but that's the outlier instead of the norm.

It can play into a strategy. What I was trying to hit with that is most people think that it's like building it and they will come. They are like, “Once I have the website, now all of a sudden I will have leads and clients and customers.”

“That alone is my marketing effort.” That's crazy.

It's very common and I get it. I get you thinking in your brain like, “I have this website and there are six billion users on the internet or something like that. All of a sudden, these people are going to find my website and discover my services and want to work with me.” Unfortunately, it's not that simple. God, I wish it was.

One of my favorite things is people who are concerned about annoying people on the internet or spamming. “What if I create content in the same thing too many times? Isn't that annoying to people?” I'm like, “If I can even get a couple of people to notice a post once in a while, it's a miracle. Do you think your once-a-month post is somehow annoying people? Ninety-nine percent of the people who are following you didn’t even notice it in the first place. You are fine. Everything's okay.”

To your point, it can play into a marketing strategy in terms of an early practitioner. More often than not, it depends if you are a local practitioner or an online practitioner. If you are a local practitioner, 9 times out of 10, my initial advice for most of them is to get a Google business profile and start gathering reviews. When someone's searching for a back pain PT near me or I don't know whatever the hell the search term is, then you are more likely to show up in a search term and they will see your phone number and then maybe that could direct to a website or maybe that could direct to a social media page.

That's always like the lowest-hanging fruit for most practitioners if you are local. If you are online, then we are talking more of like a content strategy of a social media page, whether it's like your Instagram or your LinkedIn as like the low-hanging fruit. These things can all direct to a website for people to find out more, but the first step is getting some traffic, whether that's like Google search profile or a content platform. Start there and then we can talk about directing it to a site.



Taking Advantage Of Google Business Profile

What percentage of owners are you coming across that have a well-laid-out Google business page or signed up for it?

Very few.

That's what I'm wondering because the number of people who don't take advantage of that is pretty outstanding. It's a simple way to get noticed and I'm sure it helps with the Google algorithm to get up in the search engine. Am I wrong?

A hundred percent. It's shocking. If anyone is tuning in and you don't have it, do it yesterday because it's free. It's a great place to start hosting reviews. It allows you to rank higher on Google. If somebody happens to be searching for X service near me, you are more likely to show up, which automatically is like free traffic. It's such a low-hanging fruit. There's no reason not to have one.

Building A Strong And Reliable Network

We talked about it. I'm assuming that you haven't heard our podcast about marketing, but we talked about the four buckets of marketing in our system. There's the past patients, your current patients, physician referrals, and direct-to-community marketing. You are following along those same lines that we talk about. When you want to increase your number of new patients, the easiest low-hanging fruit tends to be amongst the past patients and current patients lists.

It's the cheapest way to get patients. They already know, like, and trust you. You don't have to build a rapport with them. You don't have to spend a significant amount of money to reach out to them and encourage them to come in. If you want to get the greatest return on your marketing investment, it's that network. That's what you are talking about with the closest people to you. Start reaching out to them right away. It sounds like we are on the same page in that regard.

You nailed it. The people closest to you in your immediate or warm network already know, like, and trust you. They are always going to have the highest conversion rate, but then you have to have also a long-term strategy like I was saying before. Those will for sure turn into and provide the most incredible service humanly possible because you want referrals, you want good reviews, which can create a flywheel effect of getting more patients, which you want.

There's not a business on the planet that doesn't want that recurring flywheel effect. I call it a hybrid approach of also having a way to attract other people who don't know about you. That's what marketing is. Marketing is making known, and that's where the hybrid approach comes in of the other buckets that you’re talking about, whether it's community outreach, cold messaging people, advertisements, or some other way for your non-immediate network to find out that you exist.

One of the other ways to tap into this is finding other practitioners who share your audience or even content from that standpoint. Those are such great ways to find new connections and new leads to partner with them and create symbiotic relationships. One of my favorite examples is when PTs go to Pilates studios. I don't know if you are aware of this, but Pilates has become sexy again. It's a new fun amazing thing, and everyone's doing Pilates again these days. Partnering with maybe a local Pilates studio or something of that nature is an incredible place to create a symbiotic relationship where you can refer to them, they can refer to you, and now you are tapping into new leads that you wouldn't have had otherwise.

Understanding Your Ideal Client Avatar

One of my friends in Florida has a very successful practice. They got wiped out by a hurricane, and then they decided, as they were reopening, they wanted to see the people they wanted to see. Their focus was on female athletes, specifically CrossFit athletes in their 30s. They might not be professional, but these are women who focus on their health to the point where they want to do well in CrossFit.

To your point here, not taking the shotgun approach, that focus has carried over into other athletes because many of those women are mothers. They are going to have their teenage athletes go see their physical therapist. Other athletes find out about them, but they still have this large contingent of Medicare patients because they are in Florida. Once we were able to focus and hone in on that message and reach out to the people they wanted to see, that has carried over to other aspects in terms of getting referrals across the spectrum.

What I feel like you are hitting on here is that aspect of understanding your ideal client avatar. That sounds like what they were able to do. I want to give people a little bit of grace because there's this concept I learned from another agency owner. He calls it the niche hourglass. I feel like this person you are talking to is probably a great example of this. If you imagine an hourglass, it’s wide at the top, narrow in the middle, and wide at the bottom again. When you are starting your practice or your business for that matter, you don’t know who that person is. You don’t know that female athletes are the ideal person that you want to work with. It’s okay to stay wide and keep a wide base and have your opportunities and potentials open because you’re not sure. You don’t know where the opportunities are yet.

Once you've figured that out, once you've been practicing, you’ve seen enough people, and you're a little bit into your business, now you can start to narrow that approach. That's where things start to get a little more fun because now you know who your person is. You know how to position yourself in the market. You want to create a brand around this thing. You want to create design and messaging and all your content around this thing because you know this very specific person you are trying to attract.

That’s when they are like, “I already know Susie only works with female athletes. I know exactly where to turn.” That’s a fun place to be. The top of the hourglass, where it gets wide again, is where now you can start tapping into adjacent industries or adjacent services. You can widen yourself out a little bit and get a little bit more broad again, but there's a process to it. Many marketers always talk about, “You got to have your niche, you got to pick your niche.” Yeah, that's great if that is your niche, but if you don't know what that is, it’s also okay. There’s a process of figuring that out.

Zooming Out On Your Time Horizons

I love that you use the word "grace." Giving yourself some grace to say, “Maybe I don’t know yet,” and maybe it does take a few years of practicing and getting comfortable with, “I’m good with shoulders, throwing athletes.” It might take a few years for your skills to get to that point, but you see some results because your skills are good enough that you are worthy of being able to niche down.

I love the fact that you are using the word "grace" at that point and giving yourself some time to find that niche if you will. It seems like that’s the class two type of client that you are seeing. Maybe they have come to that point where they have developed the certifications or have a better idea of who they are and what they want to see.

They have a lot more clarity as to their avatar. Now they are going into the rebranding stage and saying, “This is who we see.” Maybe they are even more clear about their purpose and values. Maybe that’s a big part of this. For us, as Will and I merged our clinics, it’s a natural time to do this. That’s when we sat down and said, “What is our mutual purpose now that we have merged? What are our combined values?”

We had our own, now we are combining, what are our combined values and what do we want? Who is our avatar? Who do we want to see and how do we want to present ourselves to the world?” It came with a name change, a new purpose and values, a logo, and all that stuff. That's an appropriate time to do that. It sounds like that's where you are talking about the number two client that you are working with.

You nailed it. To add to what you are saying, people need to zoom out a little bit on their time horizons. I remember when I first started my business, another friend of mine who is a PT that I used to work with at the same company that I ended up leaving, and he also left, started his own business. I had him on my podcast show way back. He's like, “Had you asked me when I first started my PT practice how long it would take to build this business, I would have told you a couple of years?” He's six years into this now, and he is still not even close to where he wants to be.

There's a degree of understanding of time horizons. All the people that I know that have reached the degree of success that they are hoping to achieve are ten-plus years. It's the classic ten-year overnight success. A buddy I got coffee with and again another agency owner, he's on year thirteen or something, and he's only within maybe the last 3 or 4 years has he been doing very well. It's understanding time horizons. Good things take time.

From my perspective, it took me 12 years of repeating the same year 12 times instead of seeing 12 years of growth until I got some coaching. That's the one thing that I tell people who are trying to decide if they want to get some business coaching or not because we don't have the business background as therapists. We don't know what we are doing inherently with the business. We don't inherently know our KPIs. We don't know how to lead a team unless we have some previous director responsibilities. We don't know how to put systems and processes together and recruit and hire and fire and do all those things.

When I finally got some coaching, this is what I tell people who we talk to or consider. You could figure it out and it could take 10 to 12 years. I know that I made significant changes within two years after getting coaching, where my business was completely different, and that can accelerate the path. The time horizons are there and I experienced it. As I said, I was 10 to 12 years before I saw some changes, but now we are seeing coaches and we are seeing some of our clients that within 2 to 3 years are significantly different than they were when they started with us, or even less, even within the year.

I 100% echo that statement. I have had the same experience in my own life to be super transparent because you pay in two ways. You pay with your time or you pay with your money, and the choice is always yours.

How AI Could Transform Online Marketing

You are going to pay the tuition in some way, either by mistake or to someone who's going to guide you. There's going to be tuition for it, so how purposeful do you want to be, and how quickly do you want to get to that point where you want to get it? I want to take a little different tact right here because it came to mind, and I saw it maybe in some LinkedIn or Twitter posts, but where do you see AI coming into play in terms of website design and guiding people towards these marketing strategies that you are talking about? If you ask some people, they're like, “Website design is not going to be around anymore because AI's going to do it for you.”

I have tapped into a few other designers and agency owners to ask this same question. My buddy that I got down to get coffee with who's been in the industry for over thirteen years. That was my first question for him. He's technically a coach or a mentor of mine and he's helping me out a lot. That was my first question. Before we even talked about how I could continue to grow my business, I was like, “Where do you even see the future of the agency world one could say?” His pretty much blanket statement was like, “It's not going anywhere.”

To answer your question directly, website design, development, branding, that piece of it, there's always going to be people that are going to be needed to do that. AI has already become an incredible hand-holder. It's been an incredible way to narrow your thinking. It's been an incredible way to ideate. It's an incredible way to put together concepts, wireframing, and thinking through things, but the nitty-gritty of what it takes to design it specifically for a person with a very specific need and to put all the pieces of the pie together to make that possible, I don't see that happening anytime soon based on what I'm seeing anyways.

Some of the software that's come out about it, I will be honest, most of it's pretty trash. I have tried almost all of them because I would use it if it worked. I would. There's no reason why I wouldn't use it, and I have tried a lot of the designers, the builders, and the mid-journeys that wireframe. I have tried all these things, and it's like a 1 out of 10, 2 out of 10 in terms of what it needs to be to hit the standard of what I believe is an effective branding design and development.

From what I'm seeing at this exact moment when we are talking right now, we are still quite a ways off from completely replacing the industry. Even past that though, all my clients will tell you that my value is so much more than the branding and the design. It's consulting. It’s helping them understand their uniqueness, their position in the market, how they should be having conversations, and what marketing strategy is going to work well. The consulting piece of it is the actual visuals, which is what most people think it is.

I love how you say that because it makes me think, “I'm going to be a website designer and I don't know what I need and I don't know what I don't know.” That's why I'm going to an expert to ask me the right questions and pull it out of me. I'm pretty certain AI's not at that point. If I had the specifics in mind like I want to use these colors and these types of designs and I want this content, then maybe it could get you there, but I know there's a lot more of the human aspect to get to represent my ideas on a design.

Are you familiar with the Dunning-Kruger effect?

No.

It's a lot of what this is. The Dunning-Kruger effect is that whatever the endeavor is, so let's take website design for example. You go into it thinking it can't be that hard. You are pretty optimistic about it. You are like, “It's just a website. It's text, colors, and layout.” You get a little bit into it and then all of a sudden, this peak goes into a dip where you are like, “There's a lot more here than I thought there was.” The dip gets a little bit lower and you end up in the valley of despair where it's like, “There's so much here that I had no idea,” and then all of a sudden like 3 or 4 years go by and you are like, “I didn't realize how much I didn't know.” It's called the Dunning-Kruger effect.

This is true for everything. My girlfriend and I built the sauna out at a chiropractic clinic and you would think when they ship you all the pieces of exactly how to build this thing, it'd be very simple. You put it together like Lincoln Logs, if you are familiar with that. No. There's a ton of nuance to this and there were a ton of things, mistakes we made, and errors that we made, but it's the classic Dunning-Kruger effect. No matter what the thing is, anything, the microphone I'm talking into, the screen you are looking at, you are like, “It's not that complex,” and then you get into it and you are like, “There’s way more to it than I thought there was.”

It's more than a four-minute YouTube video.

It's true for everything.

What To Expect From A Good Website Design Service

You spent a lot of time with me. I do have one more question. Do you have time?

Go for it.

I want to ask this because as people are looking at it, they might be asking themselves, “Do I need to refresh? Do I need to rebrand? Do I need to update my website?” People who are starting have the same question. “What should it look like? What should it entail?” What should they expect if they are approaching someone like you? If it's not you, there are other website designers in the space, but what should they expect out of you if they were going to get a good service, not a completed website design, but beyond a good-looking website? What should they expect out of you?

If I were a practitioner and I was looking for somebody to help me with this piece of their business, the branding and the marketing design piece of it, the questions I would hope that my person would be asking me is I would hope that they were asking me deeper questions about the business than the visuals. If their initial questions are like, “What colors do you want? What font do you want? Do you need a new logo?” Those are very superficial questions that aren't even remotely close to what's more important about the business.

What's far more important about the business is like, “What are your actual business goals? How are you getting there? What are the systems and processes and campaigns that are in place to get you to this number that you are hoping to achieve?” “Based on this information about what you want to achieve in your business and where you want to end up, this is what we should do in order to get you there.” That's where we decide, “This is how we should position you in the market. This is the type of clientele that we want to attract. This is the type of colors, wording, vocabulary.” That's when all the other stuff starts to come into play.

The very first thing we do with all of our clients is we have what's called a defined phase where we get very clear on what it is you are hoping to accomplish, who your ideal person is to be able to attract that person, and then every other question down the road gets a whole lot easier like, “What colors should we use?” It depends on who we are trying to target. “What layout should we use?” It depends on what marketing campaign we are running. All those other questions get answered once you get clear on things like, “What are the goals, what are the objectives?” Now we can build a process to be able to get you there.

Do you also tie in like, “We are done establishing you with this brand and the website?” Do you also give them some elements of a marketing strategy to go forward with after they are “done with you?”

At the end of every project, clients have the option. I always maintain as somebody willing to stick around and offer consulting services and maintenance services to be able to provide advice and to make updates and changes as needed, but if they don't want to, that's also an option. At the end of the process, there is roughly speaking the beginning and an endpoint for most projects, but it's always an open-ended conversation that we have at the end of it like, “If you feel good, you feel confident, and you want to move forward, go for it.”

I usually send people some resources and I have a video like “Moving Forward.” It's a video that goes over like, “Here are some ways to drive more traffic to your website. Here are some ways that we can continue to increase lead count and conversions,” but it's up to them if they want to continue to work together or not.

In working with you going forward, would your focus be more on maybe that fourth bucket that I was talking about, like direct-to-community type of stuff, whether that's Facebook, Google, SEO, or do you also like to help out on whether physician relationships or emails to current and past patients or text campaigns? Do you focus on that much?

It's mostly anything adjacent to branding, design, and websites. If it's local community stuff, probably not so much, but if it's more email marketing campaigns or landing pages, social media posts, things of that nature. Yes.

Episode Wrap-up And Contact Information

We covered a lot of stuff and I thank you for sharing. Was there anything else that you felt like maybe you wanted to make sure you got off your chest before we wrapped things up?

The only other thing, which you mentioned at the beginning is that I also have a podcast show. It's called The Health Business Builder Show. It's a little bit more broad than this one. What I love about your show is that it's very specific about who we are talking to, which is incredible, but if for whatever reason there are other health industries people are interested in, that's more what we talk about on my show. I have had people from the startup space and anything in the health industry for that matter, to gym owners, to coaches, to tech companies, to SaaS companies, to everything in between. It's a little bit more broad than yours.

If they wanted to expand their perspective a little bit on business outside of the clinic.

I had a few people who grew interesting product businesses like Iconic Protein. That was an interesting one. If people want to expand their health industry business knowledge by all means, check it out.

If people want to get in touch with you, where do they find you?

Everything's on my website Corey Hiben. I’m incredibly active on LinkedIn, which is where Nathan and I met. Instagram and LinkedIn, I spend a lot of time there.

Thanks for your time. It was great having you on the show.

Thanks. I appreciate it.

Important Links

• The Health Business Builder Show
• Corey Hiben
• Corey Hiben on LinkedIn
• Andro Brands on LinkedIn
• Private Practice Owners Club

About Corey Hiben